DeRosa joins staff of the Globe, Times
By KIRK BOXLEITNER
Arlington Times Reporter
March 14, 2012 · 11:01 AM
MARYSVILLE — Louis DeRosa’s sales experiences ranges a dozen years and across the country and, now, he’s bringing his knowledge and skills to The Marysville Globe and The Arlington Times as their advertising sales consultant.
“Newspapers are an interesting field,” said DeRosa, who started out as an inside sales consultant for the SBC/SNET Yellow Pages in New Haven, Conn., in 2000. “It’s especially great being in a smaller community since the newspapers here are doing better than the bigger papers.”
By the time DeRosa left New Haven in 2005, he was the senior account executive of Choice One Communications, for which he generated 110 percent of his sales quota in 2003 and 155 percent of his sales quota for 2004. From 2006 through 2008, his time as an account executive at Logix Communication in Ft. Worth, Texas, saw him continuing the cold-calling he started at Choice One, averaging 50-60 in-person cold calls a day and 100-plus outbound calls on phone days. By the time he left Logix at the start of 2009, he’d consistently ranked among the top 25 percent of their 200 sales representatives.
DeRosa came to the Pacific Northwest to work as a media advertising consultant for Zip Local in 2009. He specialized in Yellow Pages advertisements in Tacoma, Olympia and central Oregon, and scored not only the top Yellow Page sales in central Oregon for four months straight in 2010, but also the top Internet sales for that area for five months straight that same year.
“This is definitely different than the Yellow Pages,” DeRosa said. “But the advertising field has always appealed to me because it lets me be creative in offering options and solutions to businesses for generating more sales. After so much big city living, I’d never thought of myself coming to a smaller community, but you get to a point where you need to slow down. I look forward to getting to know what’s going on here. I’m just happy to be here.”
One way that DeRosa plans to use to do that is through the local Chambers of Commerce.
“I’m a firm believer in advertising,” DeRosa said. “I’m also a firm believer in the Chambers. From the East Coast to right here in Washington, I’ve lost count of how many Chambers I’ve belonged to. Networking is central to business.”
DeRosa acknowledged that a difficult economy can make it tough to budget for advertising, but he touted the newspaper as offering a hands-on accessibility that other avenues of promotion can lack.
“Word of mouth can work sometimes, but it doesn’t give you the sort of reliable information that you can grab hold of in the newspaper,” DeRosa said. “People talk about the Internet as well, but what happens when the Internet goes down? The newspaper is always there, and it helps people find what they’re looking for.”
Contact Arlington Times Reporter Kirk Boxleitner at firstname.lastname@example.org or 360-659-1300 Ext. 5052.