Opinion

The Arlington Times, The Marysville Globe move to Saturday distribution

At The Arlington Times and The Marysville Globe we are constantly striving to improve both our online and print editions to better serve our readers and our advertisers.

In the past month we have made improvements to our websites at www.arlingtontimes.com and www.marysvilleglobe.com, as well as our  weekly print editions. For our websites, we updated them with a fresh new look that will help readers get faster access to local news, and more of it. In addition, the new website design will make it easier to share the stories with easy-to-use options for emailing the article, printing the story, or sending a letter to the editor about the topic. Also in September, for our print editions, we combined the strengths of our weekly community newspapers with the classified content of the Little Nickel newspapers.

And, beginning next week, we’ll be making another change that we believe will help us better serve our readers and advertisers as we move to a Saturday distribution beginning with the Oct. 5 issues of The Arlington Times and The Marysville Globe.

With the Saturday distribution our readers will have our award-winning newspapers in hand over the weekend. This will allow more leisure time to spend reading the pages of The Arlington Times and The Marysville Globe. In addition, the move to Saturday will give us the opportunity to offer even more hyper-local content than before.

The new distribution model will align our weekend advertising buy with the Everett Daily Herald. This will give our advertisers many more options and reasons to advertise in the pages of The Arlington Times and The Marysville Globe. In addition, the Saturday distribution will open many opportunities for our national sales team to expand their customers’ buys into two more publications — The Arlington Times and The Marysville Globe. This will provide for more national circulars into The Arlington Times and The Marysville Globe. Our readers will benefit by receiving more money-saving offers. Thus, we can offer more and timely retail sales to the community.

From an editorial standpoint, moving to a Saturday distribution model will enable us to provide the communities we serve with a summary of the week’s events, as well as a look at the upcoming week.

Moving to a Saturday distribution model in conjunction with the Everett Daily Herald’s weekend delivery will create ad buys for customers and potential customers with our award-winning weekly newspapers.

Moving to a Saturday distribution is clearly a win-win for everyone involved. Our readers will benefit, and our advertisers will benefit. So watch for our first Saturday distribution beginning on Oct. 5.

Paul Brown is the publisher of The Arlington Times and The Marysville Globe. He can be reached at 360-659-1300 or via email at pbrown@soundpublishing.com.

 

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